Articles

Notes from the stage.

Short reads on moderating, the konferencier role, panel discussions and how to make a corporate audience actually lean in.

Article · 4 min read

What makes a great moderator?

A great moderator is invisible when it works and decisive when it doesn't. What I've learned after 20 years on stage as moderator and konferencier in Sweden.

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Article · 3 min read

How do you create energy on stage?

Stage energy isn't personality — it's craft. Notes from a bilingual moderator and inspirationsföreläsare working across Sweden and Europe.

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Article · 3 min read

Moderator vs konferencier — what's the difference?

Moderator, konferencier, host, MC — the words get used interchangeably. Here's how I actually separate the roles when scoping a booking.

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Article · 4 min read

5 things that kill a panel discussion

Panel discussions have the highest upside of any format — and the highest collision risk. The five mistakes I see most often.

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Article · 4 min read

How to get the audience engaged at a corporate event

Engagement doesn't happen on its own at a corporate event. It's designed — long before the doors open.

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Article · 5 min read

Your event should be an investment — not a cost

An event, a customer pitch, an all-hands, a training. Your goal is for the message to land with the audience — the way you want it to.

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